Protect Your Brand Against Competitors
People often think of utility patents when it comes to patent protection, which may protect a method, device, or system that achieves a technical improvement. However, design patents protect the visual aspects of an article. For example, visual aspects such as a configuration, shape, and/or a surface ornamentation of an article may be protected via a design patent.
As to trademark protection, trademark protection of company logos is another option to protect the look and feel of a company. For example, trademark protection of a company logo may help to prevent competitors from selling products with confusingly similar marks.
Together, both trademark protection and design patent protection can strongly discourage copy cats from creating look-alike products, helping you to stand out from the crowd while developing your brand. That being the case, taking a look into design patents and trademark protection is an excellent idea before presenting your product at a public event.