Food Patents and Coca Cola's Strategy
Food patents can be challenging in some situations. For example, protection of a recipe may require its full disclosure, and at the same time may be difficult to enforce. For this reason, Coke-Cola Corporation has kept their recipe trade secret, which prevents Coke-Cola from legally blocking anyone from mimicking their recipe, but also mitigates the likelihood that a competitor will be able to determine the exact details easily. However, this does not mean Coke-Cola completely ignores patent protection. U.S. Patent No. 8,940,351, which is titled Baked Goods Comprising High-Potency Sweetener discusses adjusting a composition of baked goods with artificial sweeteners, rebaudioside A and erythritol, while maintaining a flavor profile. Coke-Cola has received similar patents with regard to cereal ( see U.S. Patent No. 8,940,350, which is titled Cereal Compositions Comprising High-Potency Sweeteners ). This strategy illustrates that pursuing food ...