This is it—the big industry event you have been waiting for all year. You paid admission, you have a booth, prototypes, and all the swag anyone could ask for. You have told everyone and their mother to come see you pitch your new product. You cannot wait!
Before posting your product bio on the event website and loading up the company van to get going, make sure to touch base with an IP attorney. Those prototypes, the product bio, and your big public pitch all put your intellectual property (IP) into the public sphere, impacting options for IP protection.
With several exciting events coming up this summer, such as IFT18: A Matter of Science + Food in July, we will be tailoring several posts to IP preparation before public product launches. So stay tuned for later discussion on what to know before you go with regards to industry event product launches.